3 Tips for Considering, Creating, and Marketing a Mobile Business App

 
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Take a look at your smartphone’s home screen for a quick second. If you’re like most people these days, chances are your screen is filled with apps. Some apps you use every single day, while others you may have forgotten you downloaded. So what sets the former apart from the latter? And how can knowing this provide a boost for your business?

Having the answers to these questions can take the stress and guesswork out of using mobile apps to achieve your business goals. You’ll find the answers and more in the tips below from Peter Darker.

Know How an App Can Help Your Business

Not sure whether your business even needs an app? This set of questions from Forbes Magazine can help you make a more informed decision. Some things to consider include:

  • Are you interested in an app for practical reasons or is it simply FOMO (fear of missing out)

  • How will you encourage consistent interactions with your new app users?

  • Will a mobile app provide an even more valuable online experience to your customers?

Think carefully about your answers to have a better idea of whether or not you really need an app to keep growing your business. If you do decide that building an app is the right step for you, you can use your answers to set short- and long-term goals for your project.

Consider Hiring a Freelance App Developer

Are you familiar with coding and technology? You may be able to follow a guide to build your new app from scratch. Still, doing so will require you to work through several tedious but crucial steps, which can take time and energy away from more important business tasks.

If you’re short on time or simply inexperienced with coding, get on freelance sites to hire an experienced iPad application developer. Sites like Upwork lets you easily find developers who specialize in creating apps for iOS devices, making it a more efficient and economical option for businesses that do not have the resources to hire a more robust agency. Check out reviews, compare rates, and screen candidates carefully to make sure you find somebody who shares your vision for an engaging mobile app.

Employ the Right Strategies to Market Your App

Marketing should be your next focus after your app is completed. Many app developers may be familiar with key marketing steps, but you should also educate yourself. Some proven tactics you can employ to spread the word about your app include blogging about it and promoting it on your social media channels.

If you have your hands full in running a business, consider outsourcing your web design, social media marketing, and content creation efforts to better get the word out on your app, as well as your products or services. Explore Peter Darker’s portfolio of satisfied clients to see how he can help.

Of course, you also need to encourage people to use your app once it’s on their phones. According to some of the most recent statistics, most people have a minimum of 20 apps on their smartphones or tablets at any given time, yet they only use a handful of apps each day. Ensuring your app’s icon is sleek and eye-catching is one way to encourage users to open and use it once they’ve downloaded it.

A well-designed mobile app is the key to taking your business to the next level. With your new app, you can take advantage of the surge in mobile use and, in turn, increase interactions with customers and provide a truly unique online experience for your audience. Both of which can lead to more sales and profits. With the right app developer and marketing help, you can reap these mobile app benefits and so much more.

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