Top 4 Ways to Turn Facebook Ads Into Leads

You never know what you’re going to come across when you’re scrolling through your Facebook news feed, or your Instagram explore page, but the other day, we were lucky enough to come across some really great tips on how to turn your Facebook ads into actual leads for your business. Definitely have to give credit where credit is due; Jon Penberthy and Jubril Agoro are the masterminds of this topic. They break down four basic reasons and ways you can be more successful regarding the matter. Let’s dive right in:

Part 1 - The biggest mistakes that people are making with their Facebook ads is setting themselves up to fail before they even begin.

  • Don’t treat Facebook like a “numbers game”

  • It is NOT all about the funnel - 50% strategy, 50% funnel - all one message from start to checkout

  • Don’t over complicate the process

    • FB AD to LEAD CAPTURE to SALES PAGE to KA-CHING!

    • You only need a “few” GOOD ads

Part 2 - The future proof ‘new school’ strategy for winning Facebook ads that moves your audience into action.

  • Understanding the audience

  • Creating a message that will move that audience

  • Create ads that don’t look like ads

  • “Ads” don’t work because they don’t know or trust you yet, they are reserved, they are coming to “check you out”

  • Ads that don’t look like “ads” build relationship, gain trust, bring their guard down

  • YOU KEEP THEM ON THE FACEBOOK PLATFORM WHERE THEY’RE COMFORTABLE UNTIL THEY FEEL COMFORTABLE WITH YOU.

    • Emotionally move them/create a message that they can relate to

    • Educate them (the topic or your product)

    • Excite them/intrigue them

Part 3 - How to attain seemingly impossible numbers and do it at scale.

  • Homemade video

  • To blog

  • Link in blog to sign up

  • Start small, scale up

  • Less than 3 hours a month to check numbers

Part 4 - Why Instagram is not to be ignored and how TODAY is the perfect time to jump on the Instagram train.

  • Less competitive/competition advertising than FB

  • Cheaper ad costs

  • High conversion to sale rates

  • Ads are easier to put together than FB

  • Still run both FB and IG ads - same dashboard

Try these methods and let us know what you think! For more on Jon and Jubril, you can visit them here: https://www.journalreview.org/social-traffic-blueprint/

To view their full webinar on Facebook ads, check it out here:

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